1. Instagram

   • Target Audience: Outdoor adventurers, travelers, eco-conscious consumers, and lifestyle enthusiasts.
   • Content Types:
     • Product Showcases: High-quality images of WildRanger t-shirts in real outdoor settings. Encourage followers to visualize how the t-shirts fit into their lifestyle.
     • Adventure and Lifestyle Photography: Share images and videos that inspire adventure, nature appreciation, and sustainability.
     • User-Generated Content: Encourage customers to post photos of themselves wearing WildRanger t-shirts and tag the brand. Repost this content to build a sense of community.
     • Behind-the-Scenes: Share how the t-shirts are designed, made, or shipped, focusing on sustainability and quality.
   • Engagement Strategy: Use interactive features such as polls, questions, and story highlights to engage the audience, along with adventure-themed hashtags to expand reach.

2. Facebook

   • Target Audience: Broader lifestyle and eco-friendly audience, including groups interested in sustainable clothing.
   • Content Types:
     • Storytelling Posts: Share the brand’s journey, values, and mission, along with customer stories about their experiences with WildRanger products.
     • Product Announcements: Showcase new collections, limited-edition t-shirts, or seasonal releases to keep followers excited.
     • Promotions and Contests: Run special promotions, giveaways, and seasonal sales to drive engagement and boost sales.
   • Engagement Strategy: Encourage comments and reviews, create shareable posts, and respond to inquiries in the comments section to build trust with followers.

3. Pinterest

   • Target Audience: Nature and lifestyle enthusiasts, fashion-forward consumers looking for outfit inspiration.
   • Content Types:
     • Adventure and Fashion Boards: Curate boards focused on outdoor inspiration, sustainable fashion, and styling WildRanger’s t-shirts.
     • Lookbooks and Styling Tips: Pin images of styled outfits featuring WildRanger products, especially focusing on adventure-friendly looks.
     • Seasonal Collections: Use Pinterest boards to showcase new seasonal collections and themed content, like “Summer Adventure Essentials” or “Winter Layers.”
   • Engagement Strategy: Use Pinterest-friendly images with keywords like “sustainable t-shirts,” “eco-friendly clothing,” and “outdoor fashion” to reach a broader audience.

4. TikTok

   • Target Audience: Younger demographic (Gen Z and Millennials) interested in adventure, lifestyle, and sustainable fashion.
   • Content Types:
     • Short Adventure Clips: Create short, engaging videos that feature WildRanger’s t-shirts in exciting outdoor settings or highlight the spirit of adventure.
     • Product Highlights: Show off unique features of the t-shirts, such as fabric quality, eco-friendly materials, or custom designs.
     • Sustainable Fashion Tips: Post quick tips on sustainable shopping, eco-friendly fashion, or how to care for WildRanger t-shirts to make them last.
     • Brand Challenges: Launch a branded hashtag challenge that encourages users to show their adventures wearing WildRanger gear, like #ExploreWithWildRanger.
   • Engagement Strategy: Use trending sounds, collaborate with influencers in the outdoor niche, and engage with user comments to build a following.

Content and Posting Strategy

• Content Themes: Organize content around Adventure, Sustainability, Lifestyle, New Releases, and Customer Highlights.
• Posting Frequency:
  • Instagram and Facebook: 3-4 posts per week, with daily stories.
  • Pinterest: 10-15 pins per week.
  • TikTok: 2-3 posts per week to maintain engagement.
• Scheduling: Use a social media management tool to ensure consistent posting and to analyze the best times for reaching the target audience.

Influencer and Brand Partnerships

• Micro-Influencers: Partner with micro-influencers in the outdoor and sustainability space to increase reach and credibility.
• Ambassador Program: Launch an ambassador program where select followers can promote WildRanger in exchange for discounts, early access to new products, and social media features.
• Collaborations: Collaborate with complementary brands in the outdoor or eco-friendly niche for joint giveaways or limited-edition collections to boost visibility.

Paid Social Advertising

• Objective: Drive traffic to WildRanger’s online store and increase conversions.
• Campaign Types:
  • Instagram and Facebook Ads: Target lookalike audiences and adventure-lifestyle enthusiasts to promote popular products or seasonal releases.
  • Pinterest Ads: Promote pins that show t-shirts in adventure settings to drive users directly to product pages.
  • Retargeting Ads: Use retargeting ads to reach users who have visited the site but have not completed a purchase, offering them a discount or incentive to buy.

Analytics and Optimization

• Metrics to Track:
  • Engagement Metrics: Likes, comments, shares, and follower growth across platforms.
  • Conversion Rates: Click-through rates to the website and completed purchases.
  • Customer Retention: Track repeat purchases from social channels to gauge long-term engagement.
  • Traffic Sources: Analyze which platforms bring the most traffic to the website and which result in the highest conversions.
• Continuous Improvement: Regularly analyze performance and adapt content and ad strategies based on engagement patterns.

Growth Roadmap

• Phase 1 (Months 1-3): Launch core channels (Instagram, Facebook, Pinterest) and establish brand presence with high-quality content.
• Phase 2 (Months 4-6): Start TikTok and influencer partnerships, and explore brand collaborations.
• Phase 3 (Months 7-12): Expand social advertising, launch ambassador program, and refine content based on audience engagement.